TARI JOHNSON

EXPERIENCE INCLUDES:

Holistic Marketing Development and Execution
>  Environmental print and digital design solutions
> Brand development and identity
> Marketing strategy

> Multi-channel campaign creation and execution
> Print and digital advertising and assets
> Collection books and catalog
> TV/Video

> Social Media management and design

Photo and video
> National and local studio direction and production
> International, national and local location shoot direction and production
> Hiring and directing staff and contract talent on site including; photographers, videographers, set/food/fashion stylists, hair/makeup talent, models and producers
> Food, fashion and tabletop sourcing and styling

> Producing

Project Management
> Editorial, Advertising and In-House 

> Basecamp

> Creative briefs

Team Management and Mentorship
> Hiring, developing and mentoring staff as well as contract creatives in the following potions:
   • Art Directors and Graphic Designers
   • Photographers and Videographers
   • Food, Fashion, and Set Stylists
   • Hair and Makeup Artists
   • Models
   • Illustrators
   • Voiceover Talent
   • Video Animators and Editors
   • Producers
    
> Develop and mentor designers on a volunteer basis at local art schools including MCAD, MCTC and Brown College through group lectures and one-on-one counseling

Environment Design
> On-air set design collaboration
> Tradeshow
> Retail
> Internal office
In the forms of; POS, POP and campaign promotional signage utilizing countertop, posters, freeform standing, hanging and standing banners, elevator, floor and wall decals, table tents and digital walls.

Trend analysis
> Adobe analytics as well as hard search

Concept creation
> Mock-up, mood and storyboard development

Presentations

> Develop comprehensive presentations using the Adobe Creative Suite and Powerpoint

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